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Why Wooden Cauliflower?

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We offer local businesses the opportunity to communicate with their customers using a range of techniques from advertising packages and business listings to a presence in our online magazine. We can use a combination of these to get exposure and awareness your business deserves.

Wooden Cauliflower provides information and services through a digital platform to an influential and lucrative 18-30 market in Newcastle, Sunderland, Durham and Teesside.

Fundamental services, such as local business, property and job listings, are supported by our nightlife and events listings and fortnightly online lifestyle magazine. Keeping our ‘finger on the pulse’ in the North East allows us to deliver interesting and relevant information on a regular basis, through a favourable medium. Some might say a one-stop-shop local website...

Using Wooden Cauliflower as a marketing tool can offer many advantages in comparison to other means of getting exposure, have a look at our media packs to see why.


Figures...

Wooden Cauliflower currently has 3791 (as of 1st August 2010) opt-in registered users which receive a fortnightly email newsletter with what’s going on locally and with the website.

  1. On a weekly basis the website receives 1100 unique visitors at around 330,000 impressions a week
  2. On average more than 100 new visitors browse the site every week from successful online and offline marketing campaigns.
  3. The average established users browses the site for 7 minutes, this is 35% more than the national average (excluding social networks)


Market...

Due to our range of services Wooden Cauliflower is seen as a relevant and useful service to an array of people with different educational and occupational backgrounds. Targeted at an internet-savvy generation of 18-30 year olds that share a common interest in the local community. Information on the latest jobs and rented property is seen as an important factor also.

  1. In the North East there are 462,000 18-30 year olds (ONS) and 114,000 students who study at Newcastle, Northumbria, Teesside, Durham and Sunderland universities.
  2. This is an age group who have good skills and/or education and lots of energy and very enthusiastic. With a long career ahead of them; they are regularly looking for jobs.
  3. With a large student base in the North East there is a substantial demand for rented properties. And the current climate has meant potential first time buyers can’t get on the property ladder and therefore still renting. This resulted in a large demand for rented property.


Typical User Profile...

The website hosts services which are relevant to people from their teenage years through to being a young professional, below is a profile of Woody; an average Wooden Cauliflower user:


  1. At the age of 16 Woody will have completed secondary school and thinking about a career. This leads onto further education to get the relevant qualifications at college and then to a university somewhere in the region.
  2. From the age of 18 to 23 Woody will attend a regional university and become involved with the local nightlife and social scene as well as working part-time.
  3. Woody is from the North East but moved away from the family home and requires property to rent with friends
  4. Woody graduates and looks for a full time job in the region. Once he begins his career he has more disposable income to spend on luxuries such as eating out and can afford to rent a more expensive property. This will be the case for a number of years before he can get on the property ladder.